Through the "empty window period", the consumption market of home building materials begins to pick up

Views:763 Author:Site Editor Publish Time:2020-07-15 09:44:47 Orgin:Site

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With the improvement of the situation of epidemic prevention and control, consumers with decoration plans have gone out of their homes and started to buy home building materials. In recent days, the reporter visited a number of home building materials stores in Taiyuan City, and found that in addition to the continuous live broadcast, businesses also launched promotional activities such as issuing consumption tickets, combining profits, and full discount discount, which attracted many consumers to enter the market. The consumer market recovered and accelerated, and the sales volume was recovering.

Sales promotion hot

"300 yuan will be reduced if you place an order" and "a gift will be given in full amount" When the reporter visited the building materials and home furnishing markets such as incredibly home, Li's pavilion and red star Macalline, it was found that home building materials merchants had joined the "red may" promotion war, and various eye-catching slogans and price plates were placed in the most conspicuous places of the store.

"Even two months of zero orders, it's almost depressing," said a home brand business in lishigo store in North Central. The recent orders have finally begun to pick up. As long as you are busy, you can make it through. This may day is indeed a turning point. Coupled with the government's consumption voucher stimulus, the passenger flow has increased significantly.

”Many operators said that the "May Day" activities launched by the shopping malls have attracted many consumers and ignited the market enthusiasm that has been accumulated for a long time. It is really felt that the heat of the market recovery has increased linearly in recent days. "

"The longer you stay at home, the higher the requirements for home decoration. In addition to the appearance, the quality also needs to be considered. Comfort is the absolute principle, so we decided to change a set of leather sofa."

In the interview, the reporter saw that in addition to household products, orders for basic decoration materials are also gradually increasing. Pei Xiaomin, the head of the building materials brand "Danish style", said that the sales of ceramic tiles and wood flooring were gradually recovering, nearly 70% of the same period last year, and more orders had been ordered each week since April.

The reporter saw in the interview that the "live broadcast fever" in the home furnishing industry has continued from the Spring Festival to now, and live delivery with goods has become a common phenomenon in the industry. In particular, during the "May Day" period, many brands and dealers carried out marketing activities by means of live broadcast, group competition and community, and explored online traffic for offline drainage, and the passenger flow became better and better every day.

Upstream and downstream advance and retreat together

As a real estate downstream industry, the development trend of home furnishing is closely related to the recovery degree of the real estate market. With the gradual recovery of the property market, buyers' confidence in the market has gradually recovered, and the real estate is expected to usher in a phased sales window period. The hot property market has also created more opportunities for the downstream home furnishing industry.

In addition, the increase of household consumption brought by the stock housing market, which mainly consists of second-hand housing and renovated housing, should not be underestimated. Recently, a questionnaire shows that, compared with changing houses, the demand for redecoration, partial decoration and function adjustment is not small. Consumers' willingness to renovate their houses is more than 40%, which is also a huge consumer group.

"The epidemic has indeed had a significant impact on the home furnishing industry. However, fortunately, the household consumer groups demand is obvious, no matter what the environment, there are specific consumer groups, this part of the population will not give up decoration because of the epidemic, leaving the house vacant.

The epidemic only delayed their original decoration plan, forming a certain degree of consumption lag, but it is expected that the home decoration market will usher in a peak in the second half of the year. "

Some people in the industry said that as low-frequency consumer goods, consumers will buy only when they have demand, which is not affected by external environmental factors. Affected by the epidemic situation in the first quarter, it only led to a delay in consumption. I believe that the home market will soon usher in a small outbreak of sales.